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Customer Experience

Customer Experience

We enhance how citizens and federal employees interact with digital services by applying human-centered design, accessibility standards, and feedback-driven improvement.

  • User Research & Testing: Conduct qualitative and quantitative studies to understand user needs, pain points, and behaviors.
  • Journey Mapping: Visualize the end-to-end experience to identify opportunities to streamline and simplify.
  • Persona Development: Create representative user profiles to guide the design of tailored experiences.
  • Content Strategy: Develop plain-language, intuitive content that improves usability and clarity.
  • Accessibility Compliance (Section 508): Design inclusive experiences that work for everyone, including users with disabilities.
  • Service Design: Align backend systems, policies, and technology with user needs to create cohesive digital services.
  • Digital Feedback Loops: Build mechanisms for gathering, analyzing, and acting on user input to continuously refine services.
  • Omnichannel Design: Ensure consistency across web, mobile, kiosk, and in-person experiences to foster trust and satisfaction.