Customer Experience
We enhance how citizens and federal employees interact with digital services by applying human-centered design, accessibility standards, and feedback-driven improvement.
- User Research & Testing: Conduct qualitative and quantitative studies to understand user needs, pain points, and behaviors.
- Journey Mapping: Visualize the end-to-end experience to identify opportunities to streamline and simplify.
- Persona Development: Create representative user profiles to guide the design of tailored experiences.
- Content Strategy: Develop plain-language, intuitive content that improves usability and clarity.
- Accessibility Compliance (Section 508): Design inclusive experiences that work for everyone, including users with disabilities.
- Service Design: Align backend systems, policies, and technology with user needs to create cohesive digital services.
- Digital Feedback Loops: Build mechanisms for gathering, analyzing, and acting on user input to continuously refine services.
- Omnichannel Design: Ensure consistency across web, mobile, kiosk, and in-person experiences to foster trust and satisfaction.